TW Steel California

Style :

It is not unusual for brands to collaborate with brands, but I have not heard of a US State doing to up until now. California (well, the tourist board representing the State) has collaborated with TW Steel, the Dutch brand specializing in over-sized timepieces to produce this men's watch. 

Given this blogs connection with the State, this is a great piece to feature as it combines the attitude of the West-coast state with confident, masculine style. The CE1044 piece is  instantly striking with its oversized 50mm steel case, which has been sandblasted and plated with titanium. It also features the CEO Canteen hook and crown cap which acts as protection for the crown and offers extra water resistance - suitable for surfing in Santa Monica or Laguna, below. The distinctive California yellow detailing on the strap stitching, face and case is a great, in-the-know feature throughout makes this a distinctive, stunning piece. 

Santa Monica, CA

Laguna, CA

TW Steel is a unique watch brand that concentrates exclusively on developing and leading the over-saturated watch market. Launched in 2005 TW Steel, meaning ‘The Watch in Steel’, has rapidly established itself as a big, bold, lifestyle brand. As you can see, TW Steel offers a defined sense of individuality with style and quality assured. It is interesting that California have teamed up with a watch brand, perhaps to push for visitors to a tourist-hungry State. There is more to life to The Golden State than Hollywood, below, so take a look here and enter the competition to win a trip of a lifetime to either ski at Lake Tahoe or surf at Huntington Beach, below. 

The most famous sign in America, from Griffith Park, Los Angeles

View from Griffith Park, Los Angeles

Huntington Beach promenade and  pier, CA

Shop the watch here

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