Liberty of London Vs Fred Perry

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Liberty of London have become on my favorite names in apparel at the moment with their collaborations, one of which I bogged about here.

Their lasted collaboration is with another great British institution; Fred Perry. Called 'Black Canvas' the line will be arriving in stores in April and features four classic Fred Perry standbys in the Liberty paisley and floral prints. The fresh, invigorating range includes the updated M12 polo shirts, a black harrington jacket and a short sleeved shirt, perfectly in time for summer.

It's great to see Fred Perry has moved away from its more 'high street' customers and has taken the history and heritage of Fred Perry himself to make the brand more desirable. It has some great pieces, and their recent bespoke polo service was hugely popular.

On other news with Liberty of London, they are selling their Regent Street store! But, they will be staying put. Confused? So was I but they will sell the property at around £40M and then lease the property back in a strategy to raise capital. Though the main thing is they will not be moving...






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