Against the Odds: Zachary Prell

Style : I had a great surprise this weekend as I received this stunning 'business' shirt from the PR's behind Zachary Prell, one of the hottest shirt companies in New York.

A huge thank you from Factory PR for this really generous gift, and to Zachary Prell for making one of the best quality shirt I have ever worn. The buttons are great quality, as is the fabric; soft, durable and of a good weight.

And it is this quality that has maintained the Prell brand through this tough, economic climate which the USA has been hit harder than most.

Zachary Prell, who produces a hugely popular collection of contemporary sportswear, has grown from an e-retailer to a highly recognised USA company. As the worldwide crisis hit its height in 2009, Prell saw an incredible 70% sell through and will see this financial year close with over $660,000 in retail sales.

Whilst eighteen months ago Prell was an online success, he launched his wholesale effort about a year ago and is now available in over 75 USA locations including Nordstrom and Neiman Marcus. Impressively, the brand was only sold through one Nordstrom store in November 2008, which has turned into 25 stores.
But it is the Neiman Marcus stores that provide the best results as the Los Angeles, San Francisco, Miami, Dallas, Austin, St. Louis, Oakbrook, and Bellevue stores have started with the Spring/Summer 2010 collection.

Have a look about online and you will not be disappointed, but OK, its only available in the USA - but in this time of economic struggles, exclusivity is the key, and not many people here will have some of his stunning pieces.
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