JJ Mercer, London

Style :

I stumbled across this London based fashion brand the other day and have been trying in vain to find out a lot more about it. JJ Mercer is a unique label that combines design and concept of lateral thinking. What's more - an you may see the similarities of LSoD and the label here - looks towards Californian John Jack 'Bunny' Mercet who was born in 1922. This man's style was apparently very snappy and it is replicated in these shots here.

 The AW11 collection is based off the timeless romanticism that 'is American', which I do not entirely understand, but has a great military influence which can also shine through as utility. 

The web site for the brand is, sadly, rubbish but I am going to hunt down bits of information and try and piece together the mysterious jigsaw of JJ Mercer. 

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