HERO Issue 5

Style :

Here at LSoD we love HERO. Why? Because it is one of the most visionary, fresh, insightful and down-right visually stunning pieces of fashion coming out of London.

On sale now, I wanted to share with you this amazing story shot by Bruna Kazinoti featuring the, slightly hard looking, Malthe Lund Madsen who is the front guy for the Versace SS11 campaign.

Styled by Ana Maurillas, the rightly described gritty and raw story was shot on the streets of Paris and features the creme of French labels including Givenchy (most notably the leopard print shirt) and Lanvin.

Oh, and check out the HERO facebook page here too, as it is a must on my 'likes' - and join the LSoD one too whilst you are logged on.

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