H&M AW11

Style :

I have been looking forward to what H&M has to offer for AW11 and here it is, a solid collection that I think, is one of their best. The Swedish company has seen a little dip of late in the strength of their offering but this varies in style as well as holds strong sillouettes. The outerwear pieces, such as the jackets, hold their own in a very urban sense, whilst the bottoms are classic with a great tapering. However, H&M only do a long-ish 32 leg which means buying things off the peg (without alteration) is not possible for me which I think, they need to address. Lastly the tialoring is as strong as it has been for recent years giving H&M a solid basis to build and rival other stores such as Zara on the high-street.








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