LuisaViaRoma Firenze4Ever

Style :

Come Thursday afternoon, I will be on a flight to Florence as a guest of LuisaViaRoma, the famed Florence store for their Firenze4Ever event. Every season, a bunch of bloggers attend a few days blogging workshop which is focuses around a two-day photoshoot using models, photographers, make-up artists and the AW11 collections from some incredible designers stocked at the store. 

It really is an exciting event and I am very pleased to be invited, as well as meet some other bloggers from around the world. This is how the few days will turn out:


Thursday 9th June - 

Welcome drink at the Luisa Via Roma store in central Florence, northern Italy. 

Friday 10th June - 

Style Lab Day 1 where we will be creating our own photoshoots with selected pieces from the AW11 collections, assistants, a photographer, a model each and hair and make-up provided by Aveda. 

This is followed by a Bloggers Confernece hosted by the Instituto Europeo di Design at the Casa Della Creativita, followed by an invite only dinner at the Salone Degli Scheletri. 

Saturday 10th June - 

Style Lab Day 2, which is followed by the Mullberry book launch tea party featuring Emma Hill. Then there is a closing dinner at La Specola where the theme is 'Animal'. 

The bloggers go home on Sunday however I will be working on the Monday and will be exploring Pitti and Milan during the week, so I will be flying home the following Friday. Follow what I am getting up to on Twitter @lsofd or here on the LuisaViaRoma blog. 
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