Leebo Freeman for So Popular SS12

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Leebo Freeman is one of my favrouite models of the past year and despite being from Florida, has a distinct 'London' look about him. Here he models for longtime friends Daniel Blechman and brothers James and David Ardinast who have the label So Popular They have a great way of adding a fresh take on contemporary basics for men but combine tailoring, great high quality materials and combine street with classic men's senstibilites.  The SS12 collection comes with apparel featuring interesting pocket and zip placements, two-tone outerwear pieces, colored pants, interior lining and slim fits which just about ticks every trend box for the coming season. 







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