Urban Outfitters x Autumn Winter 2010 Menswear

Style :
Urban Outfitters is one of the UK and America's hottest stores, clothing guys with some of the most influential looks of the season. Having missed the event for the Supreme Being launch on Fashion's Night Out, I took a trip up to Oxford Circus during London Fashion Week to view their complete Autumn/Winter 2010 stock. 

Their new-look store looks fantastic with the pagodas which house the SB collection, guest designed by Matt from the Arctic Monkey and rapper/DJ/actor Goldie, which is a very street urban capsule look for some street savvy clients. 

Garbstore, below, is a new label taken on by Urban Outfitters which takes its inspiration from working mens garments and military clothing. The soft cotton t-shirt with on trend paneling in grey and peach is contemporary that fits in with the classic ideology.

Unfortunately, you can not really get a feel for the below twisted cotton jeans, but they are 'oil' splattered in a classic fit. They are highly sought after, as is the entire collection because it works well for all men who want well designed pieces, but never over designed, that are both understated and individual.
What's also great about the label is that it is not over produced ie. made in small quantities, which gives the apparel personality and individuality.

This label below is Libertine Libertine, which I love. Why? Because it is bang on trend, on a commercial and street level with out any over styling or production. Simple and done with quality, the brand peaks for itself in a way that few do today. The brogues by English brand Grenson come in two shades, chocolate and tan, and are welted which makes them an investment, meaning you will be wearing them over and over for some time to come. 

The Lavenham heritage collection, below and previously blogged here,  is a classic range of jackets and accessories, but these quilted coats are the highlight of the collection so far. They were originally created for horse riding in 1972, but similar to the Barbour, have become quite the on-trend piece. The price of these exclusive Jackets are £120.00 and are now. Go. Get. One! 

Seeing it was London Fashion Week, I thought I would treat myself to some pieces, and loved PR Amber's trousers, below, so much I had to get myself a pair from the in house Dr. Denim range, and paired with with a St. James striped t-shirt and an Urban Renewal Levi's shearling jacket. It went down a storm (worn with some Oliver People's sunglasses) at Menswear Day, and I even got shot for GQ outside the Topman show.

On my way out, back to Camp BFC Tent - where I spent most of my week - I got a little excited and giddy. Why? Because Urban Outfitters has just taken on the relaunch of iconic 1990s brand Boy London. It's monochrome with a simple eagle and logo branding, but it was one of the hottest and forward brands of the decade. It may be in the women's section, but it is unisex - funny, as it was for guys only before, however this is one seriously in-the-know and cutting edge labels at present. They say fashion goes around in circles, and it seems labels do too. 

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