The ASOS Urban Tour AW11

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ASOS, the online power retailer has released these three films to support their latest project Titled ‘The ASOS Urban Tour’. The viral and impactful trio explore seven cities in this fully interactive digital experience which aims to uncover subcultures from across the globe and featuring the latest trends in culture, music, art and fashion. Looking at London, New York, L.A., Berlin, Paris, Tokyo and Shanghai, the project utilises state of the art technolog to explore a contemporary world that surrounds us. The campaign, which launched yesturday is one of the most exciting and innovative menswear executions to date for the e-tailer which, what ever your style or lifestyle, covers most looks and immediate and seasonal trends.


The films showcase the ASOS AW11 collection which is very dynamic and street inspired and allow viewers full shopping capability from the looks worn by the performance artists creating a further dynamic and functional social media viral campaign that has never been done before.


Three films, shot by two of the world’s leading street-culture directors, focus on London, Paris and Tokyo, and feature extreme examples of raw talent from both dance, music and skating. These fantastic artists present unique and modern appropriations of these mediums, giving the consumer a feeling of tapping into the zeitgeist whilst experiencing seamless integration of entertainment, editorial and shopping.

To explore the AW11 collection, click here.


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