HE by Mango

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This is the Spanish chain’s first menswear collection since 1996, and is due to go on sale in a selection of European and American shops.

In March, Spanish high-street chain Mango will be launching its first menswear collection since 1996. Aimed at a young man who likes to be up with all the latest trends, with Mao collars and bright contrasts in a range of 46 casual, these urban garments will go by the name of HE by Mango. The project will take the chain one step closer to a multi-brand retailer, offering collections by different designers and styles under one and the same brand.

The name of this powerful collection stands for the Latin expression homini emerito, “man who enjoys a reward in keeping with his merits”. It has been designed to complement the womenswear collection and its launch will be promoted by a major advertising campaign featuring Spanish top model Jon Kortajarena.

The logo of HE by Mango represents a unicorn and is used both as an illustration and in the prints of many of the garments, which are made with cotton of different textures as well as new-age fabrics like nylon and rubberised materials. The collection includes T-shirts, waist-coats, trousers, jeans and swimsuits in white, beige, grey, blue and khaki, as well as different accessories, including bags, wallets, bracelets, belts, sunglasses, sandals and sports footwear.
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