Hardy Amies AW11

Style :
 I have long had a great relationship with Hardy Amies, having made regular visits and contributed to their blog, and it is great to see the look book for their storming first collection under Creative Director Claire Malcolm. The model, William Eustace, is photographed by Paul Wetherell and styled by Bryan McMahon captures the sleek, modern tailoring sillouettes of now, with the heritage of the house. 



The Autumn Winter 2011 collection takes its inspiration from the period of Sir Hardy’s life when he was a prominent figure on the European society circuit: the 1930s. Winters meant multiple trips to Klosters and there were parties in London, Paris and Berlin to attend. So an outfit for every occasion, whether sporty or social, was of utmost importance.

For her first collection for Hardy Amies, the designer Claire Malcolm has drawn on this idea and combined the most luxurious fabrics with a more casual range of garments, or as Sir Hardy liked to call them ‘Leisure Clothes’. Structured and unstructured blazers in Prince of Wales and Windowpane check are worn with white collared shirts to draw attention to the Deco-inspired silk ties.




Sir Hardy once wrote: “I think the sweater is the most important part of casual gear…physical comfort, freedom of movement, lack of restraint, an air of sportsmanship its guiding forces”. This final element is captured in the shawl collar cardigans and an impressive array of barleycorn knits.

For Alpine jaunts, these team well with the duck-down gilets, checked shirts; and two- tone blue leather lace-up boots - a collaboration with heritage brand Edward Green. There were two reasons Sir Hardy loved boots: firstly, he believed the higher heel helped the “long lean lines of the modern man’s silhouette”; and secondly, he thought them a sign of virility.  

The sharp double-breasted wool cashmere suits and peak lapel coats in stony Parisian blues and smoky London greys are at the smarter end of the scale. After all, Hardy was the epitome of the immaculate English Gentleman.



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