LA Diary: Tweaked - When 1000 Guys Design a Sneaker

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What happens when 1000 guys come together to design a sneaker? Well the results are below, and this video, above, satirically documents the process. Devised by Tweak in Hermosa Beach, just south of LA and a little north of Long Beach, the footwear company is one of the hottest along the coast.





A typically Californian shape that combines sport with urban recreation, the sneaker incorporates; a mid-top canvas upper, a guitar pick pouch, mythical wing design, a canvas flap on the heal to let you express yourself and a customizable heal window. 

They are priced at $68/£42 and are available, here, right now. 


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