EXCLUSIVE: Lands End Canvas Menswear Launch

Style :

I am very pleased to introduce the new Canvas  menswear collection from American label Lands End, together with Liberty London Girl who is introducing the womenswear line. Launching today, the highly sought after label in the USA is creeping slowly into the wardrobes of us Brits.

So what is Canvas from Lands End? No, not a fabric from the bottom tip of the UK, but a great - and well crafted - collection of apparel that reinterprets authentic American sportswear. The way in which brands and labels have come out of America has changed in recent years, with a sense of modern quality together with an exuberant twist. And whilst many brands have tweeked their designs to the European market, Canvas seems to have already captured the hearts and wallets of the Europhiles.

This collection, which on the face of it, is not much different from other collections with a similar aesthetic however, what trumps these others is the incredible fabrics used. I don't want to say the collection is rugged, as it describes itself, because I don't think it is, yet its look book is brimming with rugged models. The collection can be worn by a younger (17-30 years) client who is carefree and urban, who will look great in the chino's and tailored shirt paired with espadrilles. Or older (30 -50 years) who can wear the collection as relaxing weekend apparel but that has a little bit more refinement.

The collection hosts great denim jeans in new washes and introduces new great fitting fits, washed chinos, shawl collar cardigans - this season's hottest shape - and soft, sumptuous jersey t-shirts. The chunky and luxurious yarns for the tactile sweaters gives a great sense of masculinity, which paired with the washed oxford, chambre or poplin shirts is a fantastic cross Atlantic style.

To take a look at the full range, including the womenswear - because, and I apologies for mentioning it, Christmas is about 100 days away -  as well as some pretty hott accessories, click here.
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