W Hotel Launches in London - Exclusive New Video

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Some cities can be judged on the quality of their art galleries, shopping districts or number of hott hotels. London ticks those three boxes but one thing is currently missing; the blue illuminated 'W' of a hotel chain that has come to define a generation.

For come February 2011 the hottest of hotels, the opens in Leicester Square and the above video has been released today to celebrate the upcoming launch. Entitled, ' Away We Stay', it lifts the lens cap off a fictitious guest Alex Worthington, played by the divine Helena Christensen. It really is worth the ten minutes as it really looks into the quintessential London fashion scene.

The story plays out as Worthington, a fashion photographer, becomes tired of an empty existence. Yet in her search, she encounters Adam (played by David Gandy) who disarms her with honesty and directness. Their whirlwind encounter progresses and he offers to take her away with him and to leave her troubles behind. But will Worthington she leave, and will Adam deliver his promise?

The film has been written and directed by Edoardo Ponti, son of actress Sophia Lauren and Carlo Ponti, who directed the 1966 British film 'Blow Up' which this takes reference from.

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