John Smedley x My Wardrobe

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Earlier this year I was invited to the John Smedley  men's knitwear factory in rural Derbyshire, in the north of England which was insightful and interesting seeing how modernity meets heritage. 

The company dates back to the 1700s however has endured the test of time, and changing fashion, with excellent quality products in pallets and styles that are both on-trend and have longevity. This short video provides a unique and rare insight into the world of John Smedley  and quickly documents the production of their SS11 look book. I think, although quick, it is great and quite humorous as the model puts on all of the pieces, only to take them off again. And seeing him with little on is not a bad thing either!

The men's collection for AW10 is a more subdued offering compared to the vibrant pallets for next season, yet as it is below freezing and approching Christmas, here are my pick's to buy John Smedley at My
A great modern twist on a simple classic, the Silver and Red Placket Randal features a great v-neck and barrel cuffs. 

Luxury apparel does not get much better than his incredibly soft (and indulgent) Navy Fine Woll Dorado Knit Polo Shirt

Classic, timeless but tailored to the modern man, theNavy Bower Merino V-Neck is a great pick - and the ideal gift for Christmas. 

Again, a modern classic with a great fit, the Charcoal Daimler Merino Cardigan is another pick for Christmas. 

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