Surface to Air at The Shop at Bluebird

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The Shop at Bluebird is one of my favorite boutiques purely for the incredible brands - and brands diffusion lines - stocked there. Situated on the Kings Road in Chelsea in the south west end of London, the space is a light, airy and visually stunning space in which to shop. 

The latest brand that will pop-up at The Shop at Blubird will be this, Surface to Air, on Thursday 17th February. This has got me very excited because the brand has been on my radar for sometime now. The Paris based brand's flagship store is situated on the achingly cool Rue Vieille Du Temple in Le Marais district, as well as available online. It started like many great brands; by a group of friends who wanted to do the projects they pleased in the late 1990s and in 2000, its shop/gallery was known for its legendary gatherings by artists such as Banksy.  

I think, and I hope you see also, the contemporary twist on the simple classic looks for this collection with a hint of sexiness. There is a bad boy feel with a bourgeois edge to it also, and the blub says has a rock, military and heritage influence. What ever it is, I can not wait to see the collection up just before the start of London Fashion Week at The Shop at Bluebird




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